THE CLIENT AND THE CHALLENGE
The Superga brand was born in 1911 in Torino, and quickly became famous for its rubber-soled shoes that galvanized sporting and fitness as well as the casual fashion scene. Thanks to its versatile wearability and timeless image, Superga sneakers are affectionately known as “the people’s shoes of Italy”. When Superga sought BARDS’ help to create a new iconic video promoting the Panatta shoe, named for the Italian tennis champion Adriano Panatta, our team immediately began exploring the fashion film universe to identify the ideal look and feel.