THE CLIENT AND THE CHALLENGE
Readbug is a digital magazine platform – an exciting startup, tipped to be the first truly digital platform for digital magazines. We met them at the end of their successful crowdfunding round, when they enlisted our help to reassess their branding and target audience. Utilising our digital visioning approach and the BARDS principles of storytelling, we ran a series of workshops, establishing a structured system and applying it to an evolving strategy aimed to reach the ideal audience positioning.