Paolo Pecora is an elegant, contemporary menswear brand based in Milan specializing in knitwear. As the brand updated next season’s collections and added a new fragrance line, the company website and assets needed a boost and an improved user experience to showcase the perfumes and to guide users to brick-and-mortar stockists.
Through BARDS’ extensive experience in fashion branding, the website received the stylistic and practical upgrades it needed. We created a high-impact gallery for current and upcoming menswear collections, designed to highlight the brand’s famously wearable and classic pieces. The new Parfums pages rely on strong visuals to communicate a powerful olfactory experience. Finally, the enhanced Store Locator was created as an intuitive guidance system for interested customers.
