Paolo Pecora Milano

THE CLIENT AND THE CHALLENGE

Paolo Pecora is an elegant, contemporary menswear brand based in Milan specializing in knitwear. As the brand updated next season’s collections and added a new fragrance line, the company website and assets needed a boost and an improved user experience to showcase the perfumes and to guide users to brick-and-mortar stockists.

THE RESULTS

Through BARDS’ extensive experience in fashion branding, the website received the stylistic and practical upgrades it needed. We created a high-impact gallery for current and upcoming menswear collections, designed to highlight the brand’s famously wearable and classic pieces. The new Parfums pages rely on strong visuals to communicate a powerful olfactory experience. Finally, the enhanced Store Locator was created as an intuitive guidance system for interested customers.