Kappa Vacuum

THE CLIENT AND THE CHALLENGE

Kappa® is an international sportswear brand, unique for its Italian heritage, product quality and supreme style. Kappa® is truly a global brand, available in over 120 countries, serving athletes from all sports backgrounds. In collaboration with FISI (Federazione Italiana Sport Invernali), Kappa® prepared to introduce its 4Cento Kombat ™ 2017 ski suit featuring the brand’s unique Ski Vacuum System Technology. They turned to BARDS to produce a video featuring the new ski suit.

THE RESULTS

In the creation of the video, we set out to build a fast-paced, high-octane simulation of the features of the suit and its performance-enhancing advantages for serious athletes. No concept was deemed too extreme, and it was this vision that ultimately led us to shoot the video in an industrial wind tunnel for a memorable, compelling result.