EarlyNinja is a platform dedicated to the fair distribution of early access video games, engineering a system that protects players and incentivizes developers. This complex internal structure required a simple image and a sharp website for a digitally-critical audience.
We crafted a playful logo intended to reference our users’ adept gaming skills. These ninja-level gamers are drawn to the platform’s user-focused experience, which manifests itself not only through the fair distribution system itself, but also through the accessible imagery that represents them as an active and capable demographic.
